And even though I had no idea what I would write, it flowed out of me. Is it that youre transported to foreign lands from your couch? Thank you, Chooki. Think a little harder to find strong imagery to fully engage your reader. Unique, compelling copy makes your products more relevant for search engines and other marketing mediums that value original content. Ha, yes! I love your point about telling stories to help explain how technology makes a real difference to peoples lives. They can be scannable selling points or have strong readability. :-) so if you dont like personality or you want basic descriptions? By signing in, you agree to our Terms and Conditions I totally agree with you. Thank you for sharing your talent. Let us future-proof your backend. I enjoyed writing it, too . really). I cant help but add some p for personality in my writing most of the time and I honestly think people like it as it makes for a more fun read. :-). Whether its any good or if I use it or not seems immaterial. Very informative. But reading this without taking action is injustice, you can check this out https://www.fiverr.com/andychase/write-sensational-article-saturated-with-seo-keywords to get great product descriptions written for your e-commerce website. Dont be afraid to name drop, either. So, take a potential client by the hand and show her, step by step, what you do for her and how you make her life better. This is such an important topic and I love the examples you give. And then, show and tell with your online shop descriptions. Your examples shone with sensory details. My writing is personality infused. . As you are writing in your journal, your teacher occasionally strolls by to look over your shoulder and help with your work. She smelled the cold and then realized that it was an absence of all odors. Mizzling. Always good to see you . . Theres no doubt product descriptions can help take your business to the next level, but what should they say? Test your vocabulary with our fun image quizzes, Clear explanations of natural written and spoken English. To our success! No matter what service you supply, its easy to think your clients know what you do. How else can she attract more clients? In all, its important to first know your audience in order to determine what kind of content will best speak to them to increase conversions. It may seem daunting, but after some practice, it will become second nature and even (gasp!) Unfortunately, bullet points arent always the best way to tell a products story and convince target customers that they are looking at a great deal. Thats a good point about precision: Saying a lot with a few words is a challenge, but its a challenge I like! Sometimes websites owners havnt enough time to write effective product descriptions. I dont know what to say; Im speechless and happy and smiling. This is pure gold! Business owners, marketers and copywriters all know the importance of writing product descriptions, but whats the best way to help reach your target audience? Ive added Chocolat to my reading list. job lawyer template intern larimer There is a beautiful winter description in the autobiography of German writer Joseph von Eichendorff, describing the winter of his birth (1787/88). Wish there was a service I could hire to do that for me! I look forward to reading it! , I hope the rain keeps falling on Cape Town, and wishing you happy writing while listening to the sound of rain (isnt it a beautiful sound? Im glad you enjoyed this article. My dogs fur felt like silk against my skin and her black coloring shone, absorbing the sunlight and reflecting it back like a pure, dark mirror. AND, I do have a much better web site blog . :). The waves rolled along the shore in a graceful, gentle rhythm, as if dancing with the land. I appreciate it. How would you describe it so that they would understand how great it truly is? And Yasmin wonders what the color of cold is: Shed thought the color of cold was white, like snow, or blue perhaps, like on a cold tap, but cold like this was conceived in a place without daylight and was black, the absence of all light and color. I love the advice that you dont always have to do it alone. Hi Danielle- thanks for this post- Ive been working on this for a while now. We make adjustments based on audience feedback, so were confident about the success of your content even before we start pitching. Your cold examples made me shiver, and reminded me why I live in Florida. Think of how to say much with few words. You never stop surprising me with something I really truly need at that moment. Download PDF. No matter the size of your online store, product descriptions play a key role in your ecommerce business. The only mattress that intelligently adapts to the human body for mind-blowing, personalized comfort. Thank you, Paul. Whenever I read one of your postsEverytime, and I mean Everytime I am never left feeling disappointed. Yes! Youre clearly not the intended audience for a Purple mattress. All of it is so logical, yet loads of businesses dont apply it. So thank you, please keep up the great content . This time I was lucky with the examples as I didnt need to go searching. Chances are it will be particularly special and endearing to your audience, too. I want to receive exclusive email updates from YourDictionary. Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. My appreciations. Thank you for leaving a comment, Bianca. Yep, I agree. Know your product. If you are getting too wordy, think about how you can simplify. Thank you for stopping by. Bullet points should generally be used for specs (like dimensions) or short phrases (like features) so they are quick and easy to read. These examples are from corpora and from sources on the web. . Our English cold is all roly-poly snowmen and woo-hoo! When you appeal to the senses, readers experience your content as if they can really see, feel, hear, smell or taste it. Can they provide a detailed description? The way you encapsulate the ideas in simple words is fantastic. So, follow the three steps. Either way, part of the magic of reading is the imagery that our favorite authors spark out of thin air. I also get complaints about my word choice sometimes. I really love your point about impact. Testimonials and reviews, too, are powerful tools. Happy writing! I hope youll enjoy the thriller. Look, for instance, at the example of Vitamix in the post. I was recently looking for clear directions on converting product descriptions. Success! Its well written. 100432 285863Some really superb info , Sword lily I found this. Happy writing! Use conversational paragraph-long descriptions to engage fans and ideal customers as well as quick bullet points with need-to-know specs to concisely convey the most important information for online shoppers. With the right words and the proper literary techniques, imagery can bring a story to life in readers' minds. I suppose in this area, a foundation in creative writing would certainly help to add flair to descriptions. In her hit song Blank Space, Taylor Swift uses concrete, evocative descriptions to evoke two very different impressions. I was born in an empty sea, My tears created oceansProducing tsunami waves with emotionsPatrolling the open seas of an unknown galaxyI was floating in front of who I am physicallySpiritually paralyzing mind body and soulIt gives me energy when Im lyrically exercisingI gotta spit til the story is told in a dream by celestial bodiesFollow me baby, The heavy metal band Opeth uses vivid descriptive writing to evoke loneliness in their song Windowpane., Blank face in the windowpaneMade clear in seconds of lightDisappears and returns againCounting hours, searching the night. numbers number irrational pi detailed I find that, even though you are its author/innovator, you can never fully understand how your product or service impacts the lives of those who use it. Smoke on the wharves, smoke on the dingy boats, on the yellow river--clinging in a coating of greasy soot to the house-front, the two faded poplars, the faces of the passers-by.". by Henneke | 61 enchanting opinions, add yours? And yes, I enjoyed the thriller, especially the first 3/4 or so. I appreciate it. I really must read that thriller, you have made a great case for it! It is mainly due to your class, and lucky for me, he shares his knowledge with the pleasure of a kindergartener ! yeah,. Id love to share it with you but think, maybe not. Appeal to the senses and use strong imagery. What you say is so true. I love your point on communicating multi-sensory experiences. Yes, without personality its hard to compete online. But be careful. A search for marketing coach generates 462,000 results. Cherry lips, crystal skiesI can show you incredible thingsStolen kisses, pretty liesYoure the king, baby, Im your queen, Screaming, crying, perfect stormI can make all the tables turnRose gardens filled with thornsKeep you second guessing. Know your audience. Heres how you take the product description formula above one step further. In Alfred Tennyson's "The Eagle," he conveys power and majesty in just a few lines: "He clasps the crag with crooked hands;Close to the sun in lonely lands,Ring'd with the azure world, he stands.The wrinkled sea beneath him crawls;He watches from his mountain walls,And like a thunderbolt he falls.". I work super hard at taking constructive criticism, editing relentlessly, accepting #LetsGetRejected and doing the best I possibly can. Notice the vivid description of smoke in this excerpt from Rebecca Harding Davis's Life in the Iron Mills: "The idiosyncrasy of this town is smoke. Happy writing! So even if youve used up your holiday allowance on lots of mini-breaks to Prague and Oslo, you can still find a little bit of the tropics in this recipe. Im testing this on my blog now. To write descriptions that ooze personality, go beyond the obvious. Cant you download your inventory to excel, update, and reupload? The weather had changed overnight, when a backing wind brought a granite sky and a mizzling rain with it, and although it was now only a little after two o'clock in the afternoon the pallor of a winter evening seemed to have closed upon the hills, cloaking them in mist.". In descriptive writing, the author does not just tell the reader what was seen, felt, tested, smelled, or heard. 24-hour darkness sounds tough, too. But Helen feels stuck. Click on the arrows to change the translation direction. Usage explanations of natural written and spoken English, Further parameters might be added for a more, Understanding the complex macrobehavior of a system does not necessarily require a, Having achieved similar results, we hereby present a, This model is particularly interesting as it provides a, Throughout the book there is strong emphasis on, This report contains the full catalogue with. I will say it helped to calm my otherwise anxious mind as I was so immersed in your vivid descriptions/writings. Thank you for these tips. How long should they be? This works for anything, whether its the scenery in a fiction book, a product description on an ecommerce site, or the service page on your website. The following sentences provide examples of the concreteness, evocativeness and plausibility of good descriptive writing. Thank you, Sue. The right tone for copy always depends on the brand (or the writer) and who the audience is. Pull out the content that is most important to them and find engaging, visual ways to get all the relevant information to them without any headache. Think about it for a sec How would you describe a cold day? Is your product better because of years of testing? Or maybe like appreciate my style perhaps it is!?!? Required fields are marked *. His joy for writing is infectious. What a glorious day this is, the sky is clear, the little waves on the ocean past the boardwalk are sparkling and dancing out of the bay, Ocean here we come. You make things simple and doable. On Indian Independence Day https://pricetol.com offering freedom sale for many users from 9th to 15th August 2017. Amazing. Du Mauriers choice of words allows the reader to almost feel the weather occurring on the page. Can you write a follow up article showing examples of various products? What was their experience like? I also remembered Peter Hegs book Frken Smillas fornemmelse for sne (Smillas Sense of Snow in the USA) with amazing descriptions of snow that came from an inuit language of native people in Greenland. When you read such a vivid description, you can almost feel the cold air and the spasms of your lungs. Ideally, the copy should be jargon-free (though most banks dont seem to be able to do this). Thanks Henneke for this great article. Is there too much imagery? Appeal. experience business personal linkedin company profiles promote section social example contributions Thank you for adding your thoughts, Annamarie. Il fait soleil. Some of the most vivid and effective descriptive writing in music can be found in rap. Great post! Im glad you found it helpful. Id really love an example- Ive got the features down pact. Dont overthink it. What experience can they compare your service with? (Personality is non-negotiable). It cheers me up when people feel inspired to write after reading my blog. But she felt it now as vastly, cruelly impersonal; a frozen darkness absorbing you into itself. I knew something exciting was waiting for mea next lesson, a new assignment or a new comment. Thats how you engage your readers with power and pizzazz. In other words, it provides all the information and details of your product on your ecommerce site. Again you dealt with the how in your usual amazing and easy-to-follow way. Secondly, this process doesnt need to make copy whimsical. I wrote stories directed to non-technical audiences about our work. She sips her Jasmine tea, and mutters to herself that she must stop procrastinating and start writing. I love this one: Its FREEZING cold; like the air is made of broken glass. Now theres a good writer. (One that was dreaded much like death. :) Thank you for inspiration. Great Article!. Her last smile to me wasnt a sunset. You are giving useful tips. Not sure what you mean about personalityis non negotiable. These tips will help in framing a perfect product descriptions. Im glad youre enjoying my blog posts. Is it hand-crafted? 1. Descriptive text examples can also be found in many songs, since songs are meant to capture your emotions and to invoke a feeling. Later in the book, the cold gets worse. The copywriters at Purple use the same writing technique. To avoid those common mistakes and pain points, use prose instead. There are countless examples of product descriptions, but find the best fit for your business. They may think its boring or childish. Think visually. Download a PDF version for easier offline reading and sharing with coworkers. It brings to mind one of many things I learned from studying NLP that while the majority of people are visual, with language that expresses their experience of the world such as I see and look at it this way, many are auditory, so their language is a little different: that sounds interesting and listen to this. But writing often doesnt work like that. Great reminder for me. Chris Conner gets pretty close in his description of my business blogging course: Imagine sitting on a sunny sidewalk at a caf . Thank you :), Your email address will not be published. Happy writing! Visualize experiences to make the the pictures to feel alive. Pay attention to details. Because descriptive text is so powerful, many examples of it can be found in famous literature and poetry. I used to be a senior marketing writer at a high tech company. Yes, thats so true: Less can truly be more. I so agree with that. If youre still looking, I specialize in sizzling hot product descriptions. Great product descriptions can ultimately help improve conversion rates and increase sales, as well as boost your visibility and SEO on paid channels. Thank you for your recommendation. When I think back to the places Ive lived, my impression is often a combination of visuals, sounds and smells. Your buyer personas should inform the overall form and approach toward your product descriptions, including the website design and white space on the page. Yes, I love that description of winter. If you need inspiration, explore the authors linked above, or check out our quotes from poets like H.D. Hilda Doolitle and Gerard Manley Hopkins, novelists like Angela Carter, or songwriters like Tori Amos and Tom Waits. But when I write, my first drafts are often full of I feel (or I think). Just close your eyes, whack on the factor 16 and have a mouthful. Experimentation also go a long way in figuring out what works and wont work using different writing styles and formats in the long run. From the moment you use a website builder and construct your sites design, think about how images and descriptions can work in harmony to tell your story to customers. If you want to get this exciting products then visit the link https://pricetol.com/#. Thank you for your compliment! This is one for the files. I find that in different situations, I respond to different senses. Haha! Tune in for expert insights, strategies and tactics to help grow your business. Not everyone needs to like your writing, and the stronger your voice the more people will fall either in the love-your-writing or hate-your-writing camps. She felt it filling her hollow spaces, embedding itself as icy marrow in her bones and then consciousness seeped away from her into the Arctic blackness. Only they can describe it vividly enough. The technical details are uninteresting outside a techie audience, but how technology changes lives is interesting for everyone. Idk. They can look cold and clinical on a page instead of engaging the shoppers emotions or imagination. This sentence from The High Window strikes the perfect notes to embody its subject: She had pewter-colored hair set in a ruthless permanent, a hard beak, and large moist eyes with the sympathetic expression of wet stones.. This is your opportunity to be a little creative and establish a voice (personality and tone) for your brand. Ice-cold? But you dont have to do it alone. Brilliant. Look at Google Search Console to identify popular terms and power words so you can improve SEO traffic to the product page. But if I could describe how the technology helped first responders get food, water, and ice to disaster victims, the story instantly had more appeal. I read it ages ago, but it was before I was interested in writing. Examples of Imagery in Literature and Songs. Learn how I can help you. And youre right, this isnt a quick process. Thank you for stopping by to leave a comment, Amy, and do say hello to Chuck. Its a kind of magic, really. I appreciate it. There are also plenty of people who dont like my writing. Feel. make readers feel the depth of the story I love how youve phrased that, Hassaan. Please try again. Thank you for your comment, Ryan. 'pa pdd chac-sb tc-bd bw hbr-20 hbss lpt-25' : 'hdn'">, These words are often used together. Is your product differentiated through a founders expertise? Thanks! Im looking forward to reading the next blog post. Firstly, not everyone needs to write with personality. . Are all of your customers scanners? Ask your clients for their input, and use their testimonials throughout your page. In addition to the overload protection thats built into every blender, Vitamix engineers have been working for decades to perfect airflow circulation around the motor, precisely channeling a controlled amount of air to the places that need it most. While a short paragraph description on a product page is a best practice, know when that isnt what your audience wants. Winter hit like a welterweight that year, a jabbing cold you thought you could stand until the wind rose up and dropped you to the canvas. Add your info below to have the PDF sent to your inbox. Text isnt always the best way to describe your product. Extremely cold? But it is the injection of the writers personality that brings life to a pile of written words to influence a reader. Its like a masterclass in descriptive writing. If you need help with powerful descriptions, try some figurative language to help to paint a picture and evoke emotions. Helen feels scared about competing with thousands of coaches for the same clients. Good product descriptions can potentially influence a purchase decision. And it turned out to be a Bio piece if I were so bold as to use it. Since some online shoppers only scan text on websites, it might be helpful to use bullet points that cover the most important product details. I dig it because Ive focused on writing with precision recently. But she understands how she should compete: She has to describe her service with personality so she can attract her favorite clients. The result is a quieter, more reliable motor that will serve you for years to come. There was an error submitting your subscription. fun. Introducing the all-new Make it Big Podcast a thought leadership audio series for retailers, entrepreneurs and ecommerce professionals. Good descriptive writing creates an impression in the reader's mind of an event, a place, a person, or a thing. So glad my hubby found you. I try to make myself look around me on my daily walks. Yes I am still looking. And one person has mentioned that my writing was too masculine (whatever that may be). How To Write Product Descriptions To Grow Online Sales, Tired of scrolling? It has been a while since I last checked out your blog. I know Ive said this before, but its the examples in your blog posts that take them to the next level for me. I was reading The Quality of Silence and the examples were just begging me to write this post , And yes, I cant win over everyone, and thats not necessary either. The various cold descriptions in the thriller are really inspirational. Every industry and online business is unique. Not that watery stuff that you get in the UK for five or six days of the year, but the great, clear, life-affirming rays that youll only find where these fruits are grown. The technical details, including the use of power words and A/B tests, can be the difference between a potential buyer on your ecommerce website and those customers shopping at a competitor with similar products. The best marketers (and the best copywriters) are close to customers because customers can give them all the input they need, and if you pay attention they write your copy for you. In fact, following this simple formula below is a great way to writing compelling product descriptions: [Paragraph(s) of Prose] + [Bulleted List of Specs or Product Features] = [Engaging Product Description]. It was an eclipse, the last eclipse, noon dying away to darkness where there would be no dawn. Even so, the cold shocked her; it was like plunging into a lake, not air. :). Do they not like your word choice? Its so true; with all the content thats out there already, you NEED to add personality to your writing if you want to stand out. Blending creative writing skills with an understanding of persuasion is a great combination. I dont usually comment on older posts, but your examples are so apt, I had to congratulate you, Henneke, brilliant as always. Freezing? We are classic style, imported furniture- our tone is friendly but upmarket?? To be good, descriptive writing has to be concrete, evocative and plausible. Enjoy your writing adventure, Deborah! Prove to your customer your brands expertise in the industry by providing all possible details theyd need to know before they ever even have to ask. I create emotion. Big commerce is a good website. I dont know why you feel that some people hate your writing and you want them to see the beauty in your writing. I love your writing. In the book, Yasmin arrives in Alaska with her deaf daughter Ruby. When editing, I remove these. The tone is more serious than the copy of Purple. Thank you for stopping by again, Penelope. There are actually many services that you could hire to do this for you! From a writing perspective, the numerous descriptions of the coldness caught my attention. Use that story in your product description to add more character to your item, engage your audience and win hearts and minds. Crisp! Theres a monster made of cold, hard as the edge of a pavement, coming towards us in the dark and its cutting through the windscreen and doors and windows and the only weapon against it is heat, but we dont have any heat.